[80414] Dollarature; or, The Drug-Store Book. Ellis Parker BUTLER.

Dollarature; or, The Drug-Store Book

Boston & New York: Houghton Mifflin, 1930. 16mo. Cloth-backed pictorial boards. 25 p. 1st ed. About fine in lightly worn d.w. with a few short edge tears & small chips. [80414]

Humorous view of the publishing industry's attempt to counter the slump in sales during the Great Depression by cutting the price of novels from $2.50 per book to $1.00 and marketing them through non-traditional outlets such as drug stores.

Price: $22.50

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