BUTLER, Ellis Parker

Dollarature; or, The Drug-Store Book

Boston & New York: Houghton Mifflin, 1930. 16mo. Cloth-backed pictorial boards. 25 p. 1st edition. About fine. [100997]

Humorous view of the publishing industry's attempt to counter the slump in sales during the Great Depression by cutting the price of novels from $2.50 per book to $1.00 and marketing them through non-traditional outlets such as drug stores.

Price: $17.50